GrowthGameskraft
Buying new users their first game
+6.5%monthly first purchases
The problem
New Poker users would not deposit until they had experienced the game, but could not experience it without depositing. A catch-22 sitting right at the top of monetization.
What I did
- —Proposed and drove a daily-login challenge that seeds free currency to play first.
- —Framed the deposit barrier as a value-perception problem, not a pricing one.
- —Co-owned with the platform's Principal PM and validated via A/B.
Impact
- —Monthly first-purchase acquisition moved from about 450 to about 479, up 6.5%.
The deposit barrier is a value-perception problem, not a pricing one. Buy them a first experience, not a discount.