PaymentsGameskraft
Payment success rate, honestly
+3ppattributable product lift
The problem
I owned payment success rate on RummyCulture, about 2.5 lakh transactions a day. Over my tenure success rate rose meaningfully, but part of that was the UPI ecosystem maturing, not product alone.
What I did
- —Killed a misclick bug at the point of failure.
- —Surfaced failure reasons and added a retry path.
- —Added smart gateway routing.
- —Attributed honestly, separating product lift from the ecosystem tailwind.
Impact
- —About 3pp blended, attributable to product, from a stack of small funnel fixes.
No silver bullet on success rate. You win by stacking small measured fixes and being honest about which ones moved it.