GrowthGameskraft
A referral funnel you could finally see
+27%share-to-signup conversion
The problem
The referral funnel went dark after two analytics events, and roughly 80% of users dropped between sharing and signing up. We could not fix what we could not see.
What I did
- —Built a central referral system and an in-house URL-click tracker.
- —Added milestone visibility so users could see their progress.
- —Ran a clean A/B with rewards held identical.
Impact
- —Conversion moved from 34% to 43%, up 27% relative.
- —Rewards were held constant, so presentation beat incentive.
When you cannot see a funnel you cannot fix it. Presentation beat incentive.